Section 1: Brand Portfolio Analysis

1. What are all the brands, sub-brands, products, and services currently offered by the company?
2. Are there any overlaps or redundancies among these offerings?
3. What are the core values, mission, and vision of each brand in the portfolio?
4. How are the brands currently perceived by customers and stakeholders?

Section 2: Strategic Objectives

1. What are the short-term and long-term business goals?
2. How should branding support these strategic objectives?
3. What markets or customer segments are being targeted?
4. Are there plans for future expansion, mergers, or acquisitions that should influence brand structure?

Section 3: Customer Insights

1. How do customers differentiate between your various products and brands?
2. Do customers associate the value of one brand with another within your portfolio?
3. Are there customer pain points or confusion related to your brand structure?

Section 4: Brand Relationships

1. Which brand currently holds the strongest recognition or equity in the market?
2. Should all brands be tied to a single master brand, or should some remain independent?
3. Are there opportunities to create sub-brands or endorsed brands to reach new audiences?

Section 5: Model Selection

1. Which model aligns best with your current strategy: Branded House, House of Brands, Endorsed, or Hybrid?